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Sales Automation
Enrich leads with AI web research
Automatically enrich new CRM leads by performing web searches, extracting company information, social profiles, funding data, and technology stack, then update the lead record.
Salesforce
Web Search
How it works
1
New lead enters Salesforce
Workflow activates when a lead record is created or updated.
2
AI searches web for company data
Performs targeted searches across LinkedIn, Crunchbase, company websites, and news.
3
Extracts firmographics and signals
Parses search results to extract employee count, funding, tech stack, and buying signals.
4
Updates CRM with enriched data
Writes structured data back to Salesforce custom fields with confidence scores.
Key Benefits
Complete lead profiles without manual research
Accurate lead scoring based on real signals
Prioritization of high-intent prospects
Reduced time to first meaningful conversation
Common Use Cases
Enterprise sales teams qualifying inbound leads
Growth teams building ideal customer profiles
Marketing ops enriching form submissions
RevOps maintaining data hygiene
Ready to get started?
Start with this template and customize it to fit your exact needs. No coding required.